Accessale
Reimagining Online Marketplaces
MY ROLE
Product Designer
TEAM
1 PD, Founder
TIMELINE
2021
Online classifieds platforms felt outdated and overwhelming. Users struggled with cluttered interfaces, poor search experiences, and complicated communication flows that made buying and selling feel like a chore rather than an opportunity.
We designed Accessale to modernize the marketplace experience. To create a clean, intuitive platform where connecting buyers and sellers across the US and Canada feels natural and trustworthy. And to prove that classifieds could be both comprehensive and beautifully simple.
What We Wanted Accessale to Achieve
Style Guide
Here's what we built
We created a comprehensive marketplace ecosystem where simplicity meets functionality, complete with intelligent categorization, secure messaging, flexible payment options, and detailed user profiles.
Getting Started
Users can quickly create accounts through email or social media sign-up, immediately accessing the full marketplace without unnecessary barriers to entry.
Homepage
The homepage presents clear category navigation for electronics, vehicles, real estate, jobs, and more, allowing users to immediately navigate to their area of interest without cognitive overload.
Product Detail Pages
Detailed product pages display comprehensive information including multiple photos, detailed descriptions, pricing, and seller information, with direct communication options for interested buyers.
Listing Creation
The listing creation flow guides users through adding product information, photos, descriptions, and pricing with preview functionality, ensuring listings look professional before going live.
Communication Hub
Integrated messaging and calling features allow users to communicate directly about listings while maintaining privacy and security, with conversation history for reference.
Payment Integration
Users can manage multiple payment methods with unique card designs, supporting various transaction types from small purchases to major investments like vehicles and real estate.
Profile Management
Comprehensive profile pages allow users to manage account details, and build credibility within the marketplace community.
Settings & Support
Detailed settings pages provide comprehensive control over account preferences, privacy settings, notification management, and access to help resources.
What I Learned
Designing for marketplaces taught me that successful platforms must balance comprehensiveness with simplicity. The most effective elements came from understanding that users don't want to learn your platform; they want to accomplish their goals quickly and confidently.
Every design choice needed to reduce friction while building trust. This project reinforced my belief that great marketplace design is invisible design that gets out of the way and lets human connections happen naturally.
Client Testimonial
"Working with Aman was a great experience for me. He got things done ASAP & even gave me better suggestion of what would look better. He kept me updated throughout the whole process."
Dave Napolean, Founder of Accessale
