Matka Way
Role
Product Designer
Team
1 PD, 1 Project Lead
Timeline
2021
Overview
Traditional gaming experiences were losing their cultural authenticity in digital spaces. Players craved the rich heritage and visual storytelling that made these games special, but existing platforms felt generic and disconnected from their roots.
We designed Matka Way to bridge that gap. To honor the traditional origins of Satta Matka while creating an engaging, modern gaming experience. And to prove that cultural authenticity and contemporary design can work beautifully together.
In a nutshell
Matka Way is a culturally-rich gaming platform that brings the traditional Indian Satta Matka experience into the digital age. By blending authentic visual elements, intuitive navigation, and immersive storytelling, we created a gaming experience that feels both familiar and fresh.
What We Wanted Matka Way to Achieve
Honor Heritage
Preserve the cultural authenticity of traditional Indian gaming
Modern Accessibility
Make the experience intuitive for today's digital users
Visual Immersion
Create an atmosphere that transports players to the game's origins
Seamless Functionality
Ensure smooth gameplay across all device types
Design Philosophy
Cultural Authenticity as Foundation
Understanding that Satta Matka originated in ancient India, every design decision needed to respect and celebrate this heritage. We weren't just building a gaming app, we were creating a digital cultural experience.
Visual Language Strategy
Style Guide
Building the Experience
We created a culturally grounded gaming experience that translates the traditional Indian Satta Matka into a modern digital platform with intuitive flow and immersive visuals.
Getting Started
The sign-in experience immediately establishes our cultural foundation with vibrant colors and traditional Indian graphics. This isn't just authentication, it's the beginning of a cultural journey.
Game Rules
Using ancient paper scroll visuals as backgrounds, we present game rules in a way that feels like discovering traditional knowledge. Each game variant is clearly explained with its specific return rates and mechanics.
Homepage
Players land in a carefully crafted environment where all seven game variants are presented as vintage-styled cards with intricate borders. The layout balances cultural aesthetics with clear navigation.
Core Gaming Experience
Single Ank Game
Traditional pots ('Matka') display game names
Current game highlighted with coins on the pot
Visual metaphor directly connects to historical gameplay
Intuitive interaction design within authentic styling
Half Sangam Game
Each game variant gets its own tailored interface
Rules and betting options clearly presented
Consistent visual language across all variants
Live Number Drawing
Players can watch live video streams of numbers being drawn in real-time, with results updating immediately in the 'Open Panna' and 'Close Panna' sections.
Results & History
All game results are displayed against ancient paper scroll backgrounds with traditional ink pots as decorative elements, maintaining visual consistency while providing clear information hierarchy.
Supporting Features & User Management
Navigation & Menu System
A thoughtfully designed menu provides access to settings, profile editing, payment history, and logout options without breaking the immersive cultural experience.
Profile Management
Profile editing maintains the Indian aesthetic with decorative flower corners while providing all necessary functionality for account management, bank details, and password updates.
Financial Interactions
Deposit and withdrawal popups blend necessary security features with the overall cultural design language, ensuring user trust without aesthetic compromise.
What I Learned
Designing for cultural gaming requires deep respect for tradition while embracing modern usability principles. The most successful elements came from understanding that authenticity and functionality aren't opposing forces but rather complementary aspects of great design.
Every visual choice needed to serve both cultural storytelling and user experience goals. This project reinforced my belief that meaningful design honors its context while serving its users.
Client Testimonial
The requirements of this project were complex from the start, however, Aman completed the project in a limited time period with great dexterity. He worked on specific graphic elements by recreating the overall brand look. Great communication and effort on the project!
Eva Tobinn
Branding Lead at Matka Way